How to use heatmaps

You may have heard of the term “heat maps” and wondered what it means. Or you already know what it means but are wondering how to use it. and how they were created. The usefulness of heat maps depends a lot on how they are generated and there are several ways to do this.

Basically, a heat map is a graphical representation of a web page that uses colors to indicate the areas of the page that most people are looking at. It generally does this by displaying the most popular parts of a web page in red and the least popular parts in blue. Red is associated with heat and blue with cold; hence the name “Heat Map”.

A heatmap can be very helpful in designing your website and organizing the content of each individual website. It can give you an idea of how people travel through web pages and which parts of each page they look at first. Knowing the areas of your website that visitors will focus on when they arrive can help you design this page accordingly. It is also useful for understanding areas that you don’t normally see.

Heatmaps show that most people look at the title or headline of their personal web page first. They also spend more time there, which might suggest they read the page title and then leave. Whatever the reason, if your title is dark red, it should indicate that it is the most important part of your website and that most of your time and effort should be spent maximizing the impact of your website. Header. Texting should force visitors to stay and learn more.


The websites of companies like Amazon and Dixon have also been shown to have different heat maps than private websites. In the first case, more attention is paid to navigation: in fact, more to navigation than to the individual products advertised on each page. It doesn’t matter if the site has top and side navigation. Both are the most popular parts of a page, although left navigation seems preferable to the top navigation. Right navigation is practically ignored.

These heatmaps will ask you to put your important navigation links on the left side of your page. The registration forms that you have on the page should also be on the left, rather than the bottom or right of your page, as this part of your page will be seen by more visitors than any other part.


It is known that people tend to view the right side of a website as an advertisement. Google has a lot to do with this as this is where your Google AdWords ads will be placed. If you put your navigation links on the right, visitors will likely miss them as they will automatically see the links on the right as ads, so often they don’t even look at that side of your page. It sounds hard to believe, but it was tested with heat maps.